"The business plans of the next 10,000 startups are easy to forecast: Take X and add AI." - Kevin Kelly, co-founder of Wired Magazine
Kelly said that way back in 2014, and now the entire business world is living in that future. AI’s integration into the business operations tools we rely on has ushered in a new era of customer service and experience strategies. Among the cutting-edge advancements in this field is generative AI (GenAI), a technology that's quietly hard at work amplifying how brands interact with customers.