(VM Blog) - In today's swiftly changing digital environment, businesses are motivated to harness the capabilities of AI within their customer experience (CX) strategies. The ongoing impact of AI disruption observed throughout 2023 offers valuable lessons for businesses seeking to enhance their CX strategies in 2024 and beyond. These dynamic AI and CX landscapes demand a proactive approach, and organizations are actively determining how to adopt emerging AI technologies into their customer interactions. Businesses that take a proactive and strategic approach to AI in CX will help ensure interactions resonate with evolving expectations and position themselves for success.