(YouTube) - There was a time when it looked like the companies that offered the lowest price would win. Now, many customers would choose to pay more for a product if it meant they get a better experience, which is allowing startups and mom-and-pop shops to compete with larger, more established brands.
In this episode, Brian, David and Eric talk about the different experiences customers get from startups, small-and-medium businesses and enterprise-level companies. While offering exceptional customer experiences is crucial for all three, differences in resources and expectations mean the experiences may not look the same.
Did you hear an unfamiliar term or acronym in this episode? Visit mosaicx.com/glossary to find out what it means.